Nearly hunted to extinction on the Great Plains, the bison is the ultimate symbol of endurance and defiance of a time gone by. The aggressive, forward facing logo perfectly symbolizes our movement of the rogues, roughnecks, and trailblazers.

I’ve always taken interest in the spoken word. Whether it be quotes, sayings, or a single word that carries various meanings.

I originally collected every one I came across for no other reason than not wanting to forget these combinations of words that make one feel something stir inside them.

Mixing this unusual habit with the desire to create impactful scenes that are philosophical and stand for God given freedoms, Dying Breed Supply came to me.

The goal is to create shirts and apparel you are proud to have on. I wanted to create a brand that when you see someone else with the bison logo you say

“Okay, I know what they stand for”

We’d be happy to have you on the journey. There ain’t many of us left.